Last night, Hartford HUG members had the pleasure of listening to IMPACT’s own, Liz Murphy present on Pillar Content. Liz has written countless blogs on the importance of pillar content and also several pieces of pillar content for IMPACT’s own site. (So, she is basically a Pillar Content Master!)
IMPACT now runs the Hartford HUG and boy, are we excited! Last Thursday, we had such an amazing turn out with guests attending all the way from Massachusetts, to hear Marcus Sheridan, IMPACT partner and author of They Ask, You Answer, speak on “Content that Sells: Understanding What Type of Content Truly Moves the Sales Needle.”
Beware the Ides of March...if you don't come to our next meet-up! An "Ask Us Anything" Panel Discussion On Creating Compelling Content for the Web
Impact regularly hosts live Website Throwdowns where businesses submit their website and get feedback from marketing pros from across the industry.
We had another great turnout for our latest Hartford HUG event with HubSpot guest speaker Tim Dearlove. Thank you to all that attended, and for those that couldn't make it here's what happened. Great turnout for @tdearlove @HubSpot #inbound pic.twitter.com/643Au8bwne — Hartford HUG (@HartfordHUG) October 15, 2015
Sales enablement, as well as marketing and sales alignment, have been very hot topics lately. You won't find a more knowlegeable resource than this month's guest speaker. Rick Roberge introduced HubSpot's first client to them, and ever since he has trained 100's of HubSpot customers and partners through the years. He has helped even more companies outside of HubSpot. If you have anything to do with growing a business (sales, marketing, owner) you should not miss this event. Our first event drew more than 60 people. You'll get to meet a bunch of cool new people, learn about how other companies are growing, and most importantly, learn ways to sell more, better, and faster. The event is free and we will provide the pizza beer, and wine! In case you need additional convincing, here are 12 more reasons...
Sales training comes in a variety of shapes and sizes. Once a week for 13 weeks with each module being about a different step in the process. Repeat for a year to get better adoption is one option. Sales coaching is typically more personalized and often allows coach and student to work every step of the process with specific prospective customers. Both work in the right situation(s).